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Shouldn’t We Be On The List?

September 14, 2014

Watch any movie with a fitness scene from the 1970’s and you’ll see people in tights and leotards with headbands and leg warmers doing aerobic kicks, steps, and dance moves.  It looks so silly today. Look at old bodybuilder photos from Venice Beach’s Gold’s Gym in its heyday.  You see massive men flexing in mirrors, sitting on each others’ backs to add weight for calf raises, and they’re mostly shirtless.

Today you find large 25,000 square foot clubs all around the country, in every city, all built upon a similar multi-purpose footprint.  It’s clear to see, the industry changes.  Back in the 1970’s the population started becoming aware of obesity, and aware of exercise’s potential to reduce risk of heart attack, and that led to a running shoe explosion, Jane Fonda’s video launches, and people sweating in all contorted positions to Olivia Newton John’s Let’s Get Physical.  Years earlier, bodybuilding was a subculture, and those who entered found joy in dungeon-style training with a camaraderie and brotherhood for the indoctrinated.  It’s very different today.  This is an example of an evolution of an industry.

It’s important, as a fitness professional, to recognize trends, to see where we’re headed, but more importantly, to identify needs that drive a population to change in its pursuits and desires.  In 2014, while you’ll find your modern day aerobics folks on spinning bikes and in boot camp classes, and you’ll find an outgrowth of that early bodybuilding subculture, the bulk of our population is in a condition I’ve termed “unwell.”  This massive market doesn’t yet connect with the personal trainer.  They are typically driven to a medical checkup to address common symptoms such as fatigue, mood shifts, and unwanted changes in body composition.  They are typically greeted with a diagnosis and a prescription.  Pay careful attention to this next line.

There aren’t any medications that cure or reverse chronic disease.

I’ve had the debates, in fact I embrace them, but to date, based on a preponderance of the evidence I’ve seen and examined, commonly prescribed meds change biomarkers or manage existing conditions.  They DO NOT move the patient toward cure.

The result?  A lifetime relationship with meds, and a gradual progression forward along the disease continuum.

In that lies the most significant need in the American population.  The largest segment of our public NEEDS to learn how to BE BETTER, how to change their body chemistry, their actions, their thoughts, and their lifestyles in a way that moves them back toward perfect health . . . and with few exceptions, nobody is offering that much needed service.

Fat men and his personal trainer with a megaphone isolated on aYou can, but I want you to understand something that most trainers will initially reject.  The standards of exercise and nutrition, the practices we use for a fit and near-fit market, fall horribly short in most cases of working with the unwell.  The reason is three-fold.

  1. Unwell conditions evolve through a process of inflammation, and without addressing the inflammatory factors, the maladapted habits of the immune system continue to cause the body distress, even with exercise.
  2. The second reason is, the endocrine system also maladapts interrupting normal metabolic anabolism and catabolism and this leads to a condition we call weight loss resistance.
  3. The third reason is, without a direct focus on the balance between overall stress load and the individual’s ability to recover, the most sensible strategies lead to greater oxidative stress.

I insist, at this point in time, with an enhanced skill set and an understanding of some revealing science, you can restore unwell people to health far better than any medication.  The key phrase here is “with an enhanced skill set and an understanding . . . “

I can give you that skill set and understanding, but only if you’re willing to let your guard down, to accept that the present shifts in our population require new approaches not commonly practiced by certified personal trainers.  The science is amazing, the outcomes are thrilling, and the potential for profit is unmatched when you recognize this unprecedented opportunity.

Consider this.  In 2012 the Organization of International Chief Health Professions Officers (ICHPO) provided a definition of an Allied Health Professional.  Read it carefully.

Distinct health professionals who apply expertise to prevent disease transmission, diagnose, treat and rehabilitate people of all ages and all specialities. Together with a range of technical and support staff they may deliver direct patient care, rehabilitation, treatment, diagnostics and health improvement interventions to restore and maintain optimal physical, sensory, psychological, cognitive and social functions.”

Now let’s take a look at an abbreviated glance at who they include under that umbrella.

  • Anesthesia technician
  • Laboratory clinician
  • Autotransfusionist
  • Clinical Psychologist
  • Emergency Medical Technician
  • Physical Therapist
  • Occupational Therapist
  • Neurophysiologist
  • Dietitian

The Personal Trainer is NOT on the list.  The player with perhaps the greatest potential to empower people to restore health isn’t considered, respected, or presented as a member of the Allied Health Care team.

I see this as a massive opportunity.  I’m leading a small charge for personal trainers to step up and represent.  I’m asking you to see the light behind the closed door, to recognize that the need is immense and to burst the door open and find your rightful place at the top of the field.  Let’s dismiss the old perceptions of the personal trainer and replace them with the recognition of a new breed.  Go beyond the constant want for new clients, the financial struggle, and the noble but limited rewards the conventional personal trainer lays claim to.  Be something different.  Be something better.

If you go back and read the statement I just shared related to the Allied Health Care Team, I’d ask you to revisit this excerpt:

“Health improvement interventions to restore and maintain optimal physical, sensory, psychological, cognitive and social functions.”

Isn’t that precisely what we’re capable of doing?  Shouldn’t we be right at the top of that list?

I’ve cut out a new path, made significant inroads, and want to share the keys to the New Paradigm with those who are devoted, ambitious, and progressive.  If that includes you, I urge you to join us for my 21st Century Health Catalyst course.  It’s all delivered online via live interactive webinars and teleconferences and includes 12 intensive mind-blowing hours of empowerment over the course of four weeks.  The first session sold out.  I’ve just added a second.

Affordability will not be a factor.  This 12 hour course will be offered in live workshops for upwards of $700, but for those who join me for this first-of-its kind remote offering, it’s absurdly affordable.  You can pay over 90 days, in three installments of only $79, or there’s a slight discount if you pay it in full.

Don’t let this one pass.  I can promise you, I will not offer it at this price again.

Check it out, REGISTER, and prepare for the most powerful 12 hours of education you’ve ever experienced and the most profound change in your potential to prosper.


2 Comments leave one →
  1. Andrew Eaton permalink
    September 19, 2014 3:16 am


    I registered for this program yesterday, but have received no confirmation email; was my registration received?


    Andrew Eaton, CSCS NSCA Certified Strength & Conditioning Specialist IYCA Certified Youth Fitness Specialist NYSCA Certified Youth Sport Coach 847-877-6673


    • September 19, 2014 9:56 pm

      Got your registration. You’ll receive further details next week and I look forward to connecting as a group on Monday, the 29th!


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