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June 6, 2014

I’m looking for six fitness / health professionals who can work together as a team to capitalize upon a direct marketing opportunity that has been proven both in efficacy and in wealth potential. I know the “uuurrggh” feeling in your gut that happens when you hear the term direct marketing. I’ve had “uuurrggh” and “grrrrowl” and “sh******t” and lots of other sounds emit from gut and mind when presented “opportunities,” so I get it and I’m not surprised, but if you know me, you know I live my life by a strong and controlled moral compass, ensuring the motto I’ve held on my desk since 1986 stays near and dear to my heart. On my well-worn desk plaque you’ll find the words, “Growth With Integrity.”

If you’re ready to grow with integrity, celebrate new income and the development of financial security, and feel GREAT about everything you do in delivering the conjoined gifts of health and fitness, read on and prepare to contact me. I really am searching only for six people, and I believe I’ll find them in my database of personal trainers and health professionals.

Read on . . ..

Know three things before you go any further:

1. This is about a product line, a line of the highest quality nutritional supplements, not only ideal, but I daresay almost mandatory in today’s toxic world
2. This is an opportunity for personal trainers to not only find their physical and financial best, but also to attach to a proven business model that has “worked,” not for a handful of people who stand up in front of an audience to pitch their wares, but for hard-working personal trainers, many that I know personally, all committed to the same code of morality as you are.
3. This is (hold tight) . . . . a pyramid!

Are you still here? If you are . . . know that pyramid schemes, multi-level marketing, direct marketing, and direct-to-consumer product sales are all terminologies used to describe a model of distribution designed to create wealth.

For the last 20 years, I swore off all of the products sold through these “pyramid schemes.” There are two primary reasons. The first, is, even though “Diamond Executives” drove Ferraris and wore Rolexes, they weren’t people I knew personally, and I just wasn’t meeting people who were really earning $20,000 or $30,000 a month in these organizations. Secondly, the products, upon close scrutiny, were almost always inferior, sold via carefully structured copy and slick brochures recruiting a small army of false prophets armed with an empty bag of promises and misinformation.

It took some doing and some time to open me up to Isagenix. When I say “some time,” I mean 2 ½ years. First I had to be convinced the products were sound. Suffice it to say, when I came to understand the quality of the products and the devotion to science, I stepped away from my own nutritional supplement company, one I built profitably over the course of two decades, and became a distributor of the Isagenix line. I love the products, I use the products, I understand the products, and I happily sell the products . . . but . . . for awhile I just couldn’t find comfort with the whole “you can make money” thing. I had my biases, biases from prior product lines, that had been reinforced, justifiably, into my brain.

Today my biases haven’t the slightest bit of relevance when considering the Isagenix line and opportunity.

I’m writing this as I sit at a café in Dallas, Texas. I’m here visiting my friend and colleague, Kelli Calabrese. I met Kelli as she was an attendee at a Club Industry conference where I was a guest speaker. The topic was “Personal Training in the Year 2000 and Beyond.” If you ask Kelli, that was the day we were became connected. If you ask me, it was years later when we worked together as the “male” and “female” voices of eFitness. Either way, I’ve known her for years, and while much of what Kelli does amazes me, I’m awed by her recent relationship with Isagenix.

Before I go on, I’ll share this with you. Kelli’s heading toward a number beyond $300,000. That number represents the number of dollars she’ll make through Isagenix this year. That’s above and beyond her personal training revenues, above and beyond her consulting and speaking revenues, above and beyond any other monies she brings in through her hard work grounded in a very strong work ethic.

Kelli has built an income we’d expect from high level realtors, physicians, and financial planners, by connecting with a superior line of products.
Because my intention with this blog is to attract six people who want to capitalize on an opportunity, I don’t want to make this about the product, although I can present for hours about why I, if I had 20 million dollars at my disposal, would have started a nutritional supplement company line like this one. For now, here’s what I’ll ask you to know.

1. I stopped selling my own products, products of the highest quality that I manufactured solely to bring quality to my clients as the food industry changed and I would have had to cut corners (as all commercial U.S. manufacturers do) to maintain cost effective production. I didn’t intend to stop. It was upon seeking out grass-fed whey protein that I found New Zealand suppliers . . . and Isagenix who built their meal replacement and protein formulas upon that precise protein I sought to buy.
2. Dr. Michael Colgan, a friend and personal mentor of mine for over 25 years, has become the lead Research Scientist for Isagenix and has moved his studies of brain health under their umbrella. I won’t go into detail here, but I’d be happy to share my personal conversations with Dr. Colgan and why they won me over and eliminated my apprehensions about connecting with this direct marketing company.
3. I can, in good conscience, integrate 80% of the Isagenix nutritional products into my TRANSFORM! and ALIVE programs as they align 100% with the science I report and rely upon.
4. I can compare their formulas, side by side with any commercially sold product, and without ever feeling a need to resort to hype or exaggeration, explain precisely why I made this choice.

The next two points I want to make are BIGGIES:

· Even with the knowledge I’ve amassed and shared, those ALIVE clients who use the Isagenix product line over their 10-week ALIVE journey lose more fat than those who don’t. The products are not mandatory by any means, but the results share the virtues of making optimal nutrition for exercisers a no-brainer. (ALIVE is a 10-week program I offer in connection with hospitals to reduce fat, improve health, and reverse chronic disease).
· I know more than a few personal trainers who have earned . . . get ready . . . over $1 million representing this product line. For years I’ve heard “Phil, with your popularity and your position as a trainer you’ll make millions with this ________________ (fill in the blank be it with a capsule, a magic mineral formula, an extract of some tree bark, or a berry).” My response became “show me one.” “Show me one personal trainer who’s made millions selling this product and I’ll consider it.” Nobody has showed me one. Isagenix has showed me scores of trainers earning well into hundreds of thousands, and a number of them passing the one-million-dollar mark.

I know your resistance muscle is active. I know you’re finding all the reasons why this won’t work for you, and if you can’t move past those reasons, I won’t ask you to, but if I still have your attention, I ask you to carefully consider everything I’ve said and move forward with an open mind. I’m not trying to convince anyone to do anything. I am simply putting this out there to locate the six fitness professionals ready to operate as a true team, as a family, and heighten the rewards that we deserve to amass through our individual and collective fitness knowledge and commitment.

Let me wrap it up and invite you to contact me if you have interest. I want to leave you with a few words about the Opportunity, a few words about Humility, and an invitation to contact me.


This is not an off-the-shelf-just-another-MLM opportunity. This is the one I traded my Exercise Advantage company for, a company that generated 1.2 million dollars a year. Isagenix, as a company, generates over 20 million dollars a week! Trading 100% ownership of my own business for becoming a distributor with Executive potential in a massive and growing machine was only a difficult decision until I had all the facts in order. Today, without question, I see greater potential in the Isagenix opportunity!

I started my nutritional company with $50,000 and went upside down before I got right side up. I had a 2500 square foot warehouse and full-time employees to handle fulfillment and shipping. I had to ensure deliveries, inventory, quality control, and storage were all handled well . . . always. With Isagenix . . . I don’t worry about any of it. Their quality control is extraordinary, their research is impeccable, and their customer service is through the roof! I’m amazed by how far they bend backwards to satisfy customers, or resolve issues that other companies might bypass or ignore. My costs are absent. Zero. Honestly. Zero.
There’s a question that arises here. Don’t you have to pay to be involved and buy product every month? Yes . . . but you eat it!!!! Literally. I’m not paying $14 an hour to an employee who puts containers in boxes and sticks UPS shipping labels on them. I’m paying for my own supply of nutritional aids! There is absolutely no out of pocket money that you don’t consume.

Where else do you have million dollar potential that comes with investing just over $100 per month in protein powders, or bars, or Omega 3’s, or energy compounds, or metabolic aids, or all of the things you’d encourage your clients to use because you believe in them . . . and if there are a few products you’re not comfortable with, don’t buy them and don’t sell them. Your initial investment can run from $200 to just over $500, but consider, not only that you eat what you buy . . . but also . . . I just told you I had to invest $50,000 to start my own line. You invest nothing that you don’t eat, sell, or generate a return upon.
Also know that once you start to generate revenues, even if you threw the product away or fed it to ducks (you might wind up with some lean, muscular ducks), your cost, relative to your expenditure, isn’t the least bit of a burden. The line is extensive, the profit potential remarkable, the quality exceptional, and . . . the cost zero. This is an amazing business model.

The compensation plan is incredible. I’ll say this. If you’re ambitious, if you’ll trust me and approach with your guard down, and if you’re willing to do a few simple actions, I can show you how to get to $1,000 per month quickly. In income. That’s not an end game by any means. That’s the point where you say, “yes, this is the real deal. I can make money, I love the products, and my clients are seeing results.” We then help you move to a position where you earn bonuses and amplify your earning exponentially . . . doing what you already do! Training clients, talking to people about their health, and receiving nothing but gratitude and testimonials.

I used the word “pyramid” early in this blog post, not because I typically use that word to describe the compensation plan, but because it’s so commonly used as a barrier. Pyramid schemes started as an illegal method of building a “pyramid” of investors. Those lower on the pyramid put money in for the right to recruit their own downlines. Those at the top collected percentages of the dollars invested. The scheme was based on the few at the top making money at the expense of the others.

The concept of direct marketing was built upon the idea that a strong distributor of a product can earn commissions through replication, by teaching others to do what he or she does. In many of these pursuits, those “at the top” made money through the sale of “kits” to hopefuls who never made back the cost of their kits. Many greedy entrepreneurs saw virtue in using this structure to create fragile businesses by creating inexpensive products with fancy labels, full knowing the company had a short life and a quick influx of dollars that would leave consumers disappointed. It’s because of this history that we lock into the negativity of “pyramid schemes.” When I say the Isagenix compensation plan is extraordinary, I continue to find new virtues with every bonus offering, every incentive, and every new distributor who quickly moves into a new level of financial recognition. While the compensation plan has many moving parts, you never get “stuck” at the bottom, and there’s a rollover effect that ensures that you benefit as your recruited distributors benefit. It’s beyond a win-win. It’s more than team building. It’s a genius and proven plan that gives everyone, regardless of when you come onboard, a path, a course, and a certainty of earning if you are willing to devote a bit of time and energy.

I understand the failings of the pyramid scheme. I dually understand the virtues of how Isagenix shares their earnings with their distributors. You get all the benefit of business ownership without the headaches, and all of the profit potential anyone else in the organization has.
You might have questions about the taste, the texture, and the consistency of the bars or shakes if you haven’t tried them yet . . . but if you’re still questioning whether this is an ethical and solid profit opportunity, stop here. You’re not one of the six. This isn’t for you. I’m not getting through. If you read the last few paragraphs with eyes wide open, you see . . . this is an opportunity rarely seen in our field.


Many of the personal trainers I call friends are long-time veterans of the industry. They’ve been through the trenches, they’ve made their mistakes, and they moved to a place of true security in an industry where security is often lacking. What I notice is, they share a trait that eluded us all early in our careers. Humility. They’re humble. They realize, none of us are anything more than vehicles. We share light and power, and in that we might serve as health catalysts (a term that I’ve, as of late, fully embraced.)

With our education and life experience, with our influence ability and passion, we guide people to make better choices, and it isn’t about “us,” it’s about what we can do for them.

Many personal trainers begin their careers with an ego and an arrogance. I know I did. I didn’t realize it then, but I wanted to be recognized. I wanted people to know I was a great trainer. I wanted to impress both clients and peers. In hindsight, those were hindrances more than assets. Humility gives you a greater power to thrill people, to deliver outcomes that make people happy for the long haul, and to find, not short term praise, but long-term fulfillment. When I look at the trainers I see making real money with Isagenix, whether they’re 26 or 56, I see that humility. It takes a confidence and a humbling to move away from the idea of you being “the entirety” of the solution. When you become a willing messenger of truth, you develop a new level of reward.
It may be hard for some trainers to wear the Isagenix banner, as they may consider they’re giving praise to something external of them. If you are ready for the next level of success, move past that.

Remember this. The most successful and fulfilled people I know are also the most humble, and it’s reassuring to know, presenting a product you believe in can bring you revenues for a lifetime, even after the frenetic want to be in the limelight diminishes. This is not a quick hit. This is an offering with extreme promise and solid longevity.


I want to come back to Kelli Calabrese for a moment. As I mentioned, she was a student of mine. She attended a seminar of mine decades ago. Years later she went through my Be Better program, and over the years I’ve watched her grow. Today, the student has become the teacher. I wanted to spend a few days in her home, watching her, seeing how she went from “hating supplement sales” to over $300,000 a year and growing. I wanted to see how hard she really works at it, how pushy she is, and how stressful it may be to watch days pass watching commissions.

Kelli taught me a great deal over the last few days. Isagenix is fully integrated into her life, as my product was to mine. She uses the product. She has display boxes in her studio. Her clients ask her how she stays so fit, and she tells them. When she speaks of Isagenix she speaks in life experience. She tells of clients and their life changes. She remains an incredible (humble) personal trainer, and she never presents Isagenix as anything other than what it really is . . . an aid in getting optimal nutrition for health and fitness in the 21st century, and through that genuine pursuit and sincerity, she’s built a dedicated team.
I’m thankful that long ago Kelli was willing to invest in learning from me . . . and I’ll say, it was an investment that, in the long run, brought immense reward . . . to me! She invested in learning from me, and today, she has served as a success teacher as I rev up to build my team of six . . . six first-level colleagues who aren’t afraid to invest some time and energy into building the outcomes they all know they deserve.


Whether you’re happily earning or seeking financial peace, the future can be brighter. I have never pursued money, but I started earning money when I adopted the filter that says, “as long as every penny I earn comes from making someone else’s life better, I can sleep well as my assets grow.” That filter stays with me and I offer it to you.

I’m looking for like-minded fitness pros and if anything I’ve shared fails to resonate with you, that’s fine. I don’t want a large army. I only want to find six.
If I were to review my career and consider what I’m proudest of, I’d have to include “building teams.” In every forum, whether it was in operating a health club, running a studio, or managing a facility, I grew the business through people, and I grew people through human connection. That’s why, in order to make my Isagenix business the thrilling venture I know it will be, I want to build it with six people who I feel connected with. Even if we don’t know each other yet, when people connect on common ground and feed each other’s success, and when that growth becomes electric, an unparalleled sense of team develops. If you believe you might be a happy and commited member of my newly formed Isagenix team, send an email to with the SUBJECT: One of the Six and share a sentence or two as to why you want to connect. I’ll respond within 48 hours.

For those who will join me, I welcome you. For those who have taken the time to read this, I thank you and commend you for at the very least having the willingness to consider all I had to say before judging.

I look forward, not only to this venture, but to playing a role in welcoming in the next wave of health professionals. Stay tuned. There’s lots in store!

3 Comments leave one →
  1. Andrew Eaton permalink
    June 6, 2014 11:30 pm

    Isagenix isn’t a pyramid; those are illegal. Pyramids are structured in a way than no one can out-earn the person above them. That’s corporate America. In legit direct selling companies, anyone can out-warm anyone else, if they choose to work harder.

    Andrew Eaton, CSCS NSCA Certified Strength & Conditioning Specialist IYCA Certified Youth Fitness Specialist NYSCA Certified Youth Sport Coach 847-877-6673


  2. jaime permalink
    June 10, 2014 4:37 pm

    i want to be one of the six – Jaime “piro” Cabrera, Ph.D. in Exercise Physiology FSU 70″S

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